HOYA TV Campaign - VIVI LA VITA

• Track

  VIVA LA VITA

  Performers

  Francesco Gabbani

  Description

  HOYA is a leading company in the manufacture and distribution of ophthalmic lenses and vision technologies’s and its new “VIVI LA VITA” TV campaign conveys the company’s mission, “Improve Life Through Vision”, to the general public and stems from the observation of a profound change in society: today, people with presbyopia experience this stage of life differently than in the past and wish to maintain a dynamic and fulfilling lifestyle.

  A distinctive feature of the campaign is the soundtrack, built around Francesco Gabbani’s famous song “VIVA LA VITA”. The music becomes an integral part of the narrative, helping to create an immediate emotional connection and reinforce the memorability of the message.