FREED FROM DESIRE for PEPSI FOOTBALL NATION

• Track

  FREED FROM DESIRE

  Description

  Thirty years after its release, FREED FROM DESIRE, one of the most-played dance track at sporting events around the globe, especially those tied to the world of football, is back in the spotlight, this time as the soundtrack to the adv for PEPSI FOOTBALL NATION a global platform, launched by Pepsi, designed to bring football culture into everyday life.

  This initiative marks a new chapter in the more than 50-year relationship between Pepsi and the world of football, which has included iconic tournaments, stadium events such as the UEFA Champions League and the Kick Off Show, and community-focused projects.

  Football unites people, creates communities, rituals, rivalries, and shared passions, and it is precisely this cultural dimension - which extends far beyond the 90 minutes of play - that inspires the new platform.

  The protagonists are the players who are defining and shaping modern football, athletes capable of influencing the game both on and off the field.

  PEPSI FOOTBALL NATION comes to life through digital and social content inspired by fan conversations, humor, and the cultural codes of football.