The Daydream Club

The Daydream Club are a multi-genre British music duo formed in 2010 by the now husband and wife pairing, Adam and Paula Pickering. Independently produced and self-released, they have amassed over 100 Million career streams to date, with a catalogue as wide-ranging as it is distinctive.

As multi-instrumentalists, songwriters, composers and producers, the duo are able to step away from the limitations of a traditional band setup and embrace the freedoms reserved for the likes of cinematic composers. Their adventurous body of work draws on influences including indie-folk, alternative, ambient, electronic and classical. Following the success of their classical crossover album ‘Piano Project’ (2016) they were nominated for the Best Digital Artist award by MusicAlly.

Under the artistic vision of former Creative Director Christopher Bailey, they collaborated with major fashion house Burberry over the course of several years on multiple campaigns; bespoke compositions, interactive window displays, apps, catwalks, live performances and as models.

They have been involved in various other musical projects with features in broadcast television, film, animation, commercials and branded content, some of which include BBC’s Football Focus, the award winning independent film The Endless Winter II, HomeGoods, AXA, and Merrell.

Over the years, the duo have been interviewed/appear in the likes of Vogue, Rolling Stone Magazine, Acoustic Magazine and most recently Pianist Magazine (2020) for their introspective and often filmic compositions and achievements as a self-released artist. They have been guest speakers on the subjects of music streaming and how to self-release at industry panels across the UK.