Jon Nørgaard rose to fame after winning the Danish edition of Popstars in 2002, breaking records as the fastest selling Platinum debut artist in the country’s music history (a record still standing today). Now, Nørgaard is reborn under the artist name “Tvilling”, ready to take care of the business he left unfinished almost 18 years ago.
His flair for business was obvious, when founded what grew into the biggest independent 360 music company in Denmark, including a booking company confirming up to 1,300 shows a year, the biggest privately owned label catalogue in Denmark, and credits on +150 gold and platinum certifications.
Then, Covid-19 hit and the live sector and circuit grounded to a halt across the globe, and Jon found himself in his studio, locked in quarantine. Business had come to a sudden halt “and to kill time, I sat down and got back to my roots and created a demo.”. Building on old ideas and sketches on his desktop, he returned to a sample he had wanted to rework for 10 years – Swedish sensation Meja's 1997 platinum smash hit ""All ‘Bout The Money”. It had never seemed to really fit the musical landscape he was working in, but now all of a sudden, it did. When Jon recorded what now became ‘Dum Dum Dum’, it was clear that he was better than ever, his passion ignited once more.
“It was evident when I started singing again that the boy was gone. When you listen to a kid singing, he attacks the song with a young, curious and almost aggressive energy, but listening to a man singing, he lays back on the beat”, Jon observes. “There’s a confidence and a way of pronouncing words that depends entirely on where you are in your life. When you're 17, you don't know anything about love, and most teenagers in the western world don’t know much about heartaches and severe pain. You know nothing yet. But when you're 37, you have lived; and you take your time to deliver the message fully”.
The highly infectious ‘Dum Dum Dum’ is a fresh take on club pop, and has racked up over 7.5 million streams. Proving his constant creative output, he returned in quick succession with 16 single releases.
The collab with Danish producer HEDEGAARD, and US group Echosmith on ‘100 Years’, has resulted in heavy airplay on US dance radios, and top20 entries on the German and Danish dancecharts.
Speaking about his artist name Tvilling (Danish for twin or Gemini, Jon’s zodiac sign), Jon states several reasons as for why he chose it. ”Firstly, this project is a total rebirth. I want a new beginning, both as an artist and as a human being. And secondly, I feel like the duality of the two-sided Gemini, holds the possibility of telling stories of both the brightest and the darkest days in life”.