Dustin O'Halloran pour Nike

12th octobre 2018

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"We Move Lightly" de Dustin O'Halloran a été choisi pour la dernière campagne Nike , célébrant les 30 ans du slogan "Just Do It", véritable ode à la diversité et au courage .

Pour cette campagne Nike a frappé fort en dépassant le simple cadre publicitaire pour embrasser un mouvement presque politique et sociétal puisque la campagne est devenue virale en quelques heures à peine .

En effet, Nike a choisi pour ce spot le joueur de football américain Colin Kaepernick comme égérie. Un choix qui trouve un écho dans le geste frondeur du joueur des 49ers : ployer le genoux à terre lors de l’hymne national américain pour protester contre les violences policières et racistes envers les Afro-américains, en marge du mouvement Black Lives Matter.

"We Move Lightly" figurait dans l'album solo de Dustin O'Halloran "Lumière" sorti en 2010 et dans la B.O du film "Crazy" sorti en 2011 .

Ce morceau a maintenant dépassé les neuf millions d'écoutes sur Spotify

Spot à regarder ici

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